No one can deny the fact that Search Engine Optimization (SEO) plays an important role in boosting sales for your online business. But have you heard of the team local SEO. If you haven’t, then it is better get to know about it. Search Engine optimization has grown leaps and bounds and the current trend in SEO is all about localization of SEO. Just think what are the items you purchased this week and when you start thinking most of the items or services you purchased are from your local merchants including a florist, car wash, mobile service and a lot more.
So what is Local SEO all about?
Local Search Engine Optimization (SEO) is all about promoting your business to your local customers to boost your local sales. For small businesses, it is the local sales that amounts to the largest chunk of their sales and hence it is extremely important for their business to show up when a customer performs a local search. Take for example, if you are running a car wash service in South Florida and if a customer searches for “Car Wash service in South Florida”, then your service should get listed in that search if you have implemented local SEO properly.
When it comes to local seo all types of business can make use of it right from a tailor, plumber, a/c mechanic, car mechanic, dentist, doctor, lawyer or any kind of small businesses. The important point is that you need to have a physical address in that area with a shop or a place to sell your service.
Remember most of our purchases are done locally and hence SEO experts are targeting more on getting local results prominent when you search for a product or service. If you notice that even in Google, when you search for a car wash service, the search results page lists some local car wash services on top along with their contact details for your convenience. And that is the reason that every online business need to include a local seo strategy to their business so that they don’t miss out on their local customers.
You normally won’t go past the first page in Google and if your business has implemented the best local SEO strategy, then there is every chance that you can get to the first page of the search results. Local SEO is mainly targeted towards customers in your surroundings close to your business and by implementing the right keywords, you can get a lot of traffic towards your website.
A recent survey has revealed a fact that around fifty percent of the users searching for a store near them will definitely visit the store within the next few days. If you implement the right kind of local SEO strategy and make your store visible to your local audiences, then there is 50% of more chances of in-store visits or online product/service purchases.
Local SEO strategy is not only meant for boosting online sales but if you implement the right kind of strategy, then you can greatly improve the offline sales to your business as well. So if you are just running a local store without any online presence you still can implement local seo strategy and boost your offline sales and increase in-store visits.
Try Making into the Google Local-3 Pack
Have you noticed when you search for anything in Google that you can see three local services listed on top of the search results with their contact details and directions and website address. That is the local 3 pack in Google and if by any chance you can make it to that top 3, then you have really hit the jackpot for sure. And most of the businesses out there are looking to get into that top 3 as according to a survey that almost around 45-50% of people who do a local search end up choosing any one among the local-3 pack. So if you plan the right way by implementing a proper local SEO policy, then there is every chance you can land in that local 3 pack soon.
How Local SEO Impacts Your Business?
If you are running a local small business and looking to take your business to the next level in boosting sales to your business then better start working towards implementing a local SEO strategy. Because local SEO can you provide you with a lot of benefits as outlined below:
- Local SEO plays a vital role in having local customers identify your business.
- Local Seo also allows people to find for specific information they need. Say for example if a customers is looking for a pet-friendly store and if you display that information as part of your SEO strategy then there is every chance you will attract that customer right away.
- Even if run a business without any online presence, if you implement the right kind of local SEO, then there is every chance you can land your business in the Google’s local-3 pack
- According to a recent survey, that almost 60-65% of people who do a local search do call up that business to get more details or even pay a visit to make a purchase.
- Local SEO allows to build a strong relationship with your customers.
- Helps you increase your customer base and boost sales
Hope now you understand the importance of local SEO and the role it can play in taking your business to the next level. So if you haven’t done any kind of local SEO implementation, then this is the right time that you employ an SEO service company or assign a developer to implement the right kind of local SEO strategy.